From the first, the men guarding our parks looked
for an identity. They wanted a uniform and all of the trappings that
would let the world know who they were. When the National Park Service
was inaugurated as a bureau in 1917, an "officer and men" mentality
prevailed, with the basic rangers being the "men" and everyone else
"officers." This was reflected in the first insignia allocated to each.
In succeeding years many different things were tried, polished, and in
some cases abandoned before the great "leveling" of the 1928 uniform
regulations. The following is a breakdown of the various insignia that
have been used, or proposed for use in some cases, by Service
personnel.

Emblem used by the National
Park Service prior to the Arrowhead being adopted in 1952.
NPSA/HFC RGY55
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For years there had been agitation within the Park
Service for some emblem that would identify the Service as the shield
did the Forest Service. A contest was held in 1949 because it was
thought at that time that the only emblem used by the Service, the
Sequoia cone, did not adequately symbolize the bureau. The winner of the
contest, Dudley Bayliss, collected the fifty dollar prize, but his "road
badge" design was never used. Conrad L. Wirth, then in the Newton B.
Drury directorate, served on the review committee that made the winning
selection. He thought that Bayliss' design was "good and well presented,
but it was, as were most of the submissions, a formal modern type." They
had expected something that would have symbolized what the parks were
all about. [28]
Shortly after the contest was over, Aubrey V.
Neasham, a historian in the Region IV (now Western Region) Engineering
Division in San Francisco, in a letter to Director Drury, suggested that
the Service should have an emblem depicting its primary function "like
an arrowhead, or a tree or a buffalo." [29]
With the letter Neasham submitted a rough sketch of a design
incorporating an elongated arrowhead and a pine tree. Drury thought the
design had "the important merit of simplicity" and was "adequate so far
as the symbolism is concerned." [30]
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When Wirth became director in 1951, he turned
Neasham's design over to Herbert Maier, then assistant director of
Region IV. Maier's staff, including Sanford "Red" Hill, Cecil J. Doty,
and Walter Rivers, were all involved in the design process and
ultimately came up with the arrowhead design in use today. [31]
The arrowhead was authorized as the official National
Park Service emblem by the Secretary of the Interior on July 20, 195l.
While not spelled out in official documents, the elements of the emblem
symbolized the major facets of the national park system, or as Wirth put
it, "what the parks were all about." The Sequoia tree and bison
represented vegetation and wildlife, the mountains and water represented
scenic and recreational values, and the arrowhead represented
historical and archeological values. [32]
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Starting in 1952, the arrowhead began to be used on
the cover of park information folders with the first probably the one
published in April of that year for Oregon Caves National Monument. It
soon gained public recognition as the Service symbol and became widely
used on signs and publications. Instructions for its use on signs were
first sent to the field on September 25, 1952. [33]
Amendment No. 7, July 29, 1952, to the 1947 uniform
regulations prescribed the use of the arrowhead as a patch for the
uniform. Enough of these patches were sent to each area so that each
permanent uniformed employee received three and each seasonal uniformed
employee received one. The patch was to be "sewn in the center of the
sleeve, with the top of the insignia 2 inches below the shoulder seam,
so that the arrowhead will appear perpendicular when the ARM is held in
a relaxed position at the side."

Park Naturalist [Ernest L.
Karlstrom] in Acadia National Park shows two park visitors species of
sea life found in the park. 1961. NPSHPC-Jack Boucher
photo-HFC#586-5
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Arrowhead was probably first
used on this information folder for Oregon Caves national Monument
published in April 1952. NPSA/ORCA
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The patches were extremely unpopular with uniformed
employees when first issued, but quickly "grew" on those wearing
them.
At first there was only one size of patch, 3-3/4"
high by 3" wide, but it was soon realized that a reduced version was
needed for women. These smaller patches, 2-1/2" x 2", subsequently also
made their appearance on hats and the fronts of jackets for both men and
women.
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To forestall unseemly commercial uses of the
arrowhead design, an official notice, approved March 7, 1962, was
published in the Federal Register of March 15, 1962 (27 F.R. 2486),
designating it as the official symbol of the National Park Service. [34]

Arrowhead was probably first
used on this information folder for Oregon Caves national Monument
published in April 1952. NPSA/ORCA
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Prior to World War II, the majority of visitors to
national parks, especially those out West, came by train. But during the
war, visitation dropped off drastically and a number of the parks were
used by the military as training grounds or rest areas. During the War,
park appropriations had been cut to the bone and ten years after the
cessation of hostilities were still a million dollars under that of
1940, even though a number of new parks had been established. The
automobile had come into its own and visitation was up three fold. Time
and traffic were turning the Nation's parks into a shambles and because
of the lack of finding, sanitation was deplorable and the other
utilities were taxed to the utmost.
This was the park system confronting Wirth when he
became director. In 1956 Wirth initiated a ten year program, entitled
MISSION 66, to revitalize the parks. This was to be completed for the
50th anniversary of the National Park Service.

PARKSCAPE U.S.A.
logo. Hartzog wanted to replace the arrowhead with this
emblem.
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In 1966, to celebrate the Service's birthday, an
exhibit entitled PARKSCAPE was erected. This exhibit featured a
conservation logo designed by the New York firm of Chermayeff and
Geismar Associates consisting of 3 triangles enclosing three balls. The
triangles represented the outdoors (trees and Mountains) with the 3
balls being the standard symbol for preservation.
In addition, the same firm designed a new seal for
the Department of the Interior. Secretary Stewart L. Udall had attempted
to change Interior's name to either Department of Natural Resources or
Department of Conservation, but this met with great opposition. He did,
however, manage to have the seal changed from the buffalo to a stylized
pair of hands holding a circle (sun) over two large triangles
(mountains) which inturn were over nine small inverted triangles
symbolizing water. The hands motif had been suggested by Vince Gleason
as an abstract symbolizing that the Nation's natural resources were in
good hands.
Following closely on the heels of MISSION 66,
Director George B. Hartzog, Jr. (1964-1972) came forth with a new agenda
titled PARKSCAPE U.S.A. Among it's facets was one that dealt with the
upgrading and modernization of the image of the Service itself. Hartzog
had become enamored with the logo of the PARKSCAPE exhibit and adopted
it for his new program.
Hartzog used the occasion of an article in the July,
1966, issue of the National Geographic Society Magazine concerning the
National Park System to launch his new program. He assured employees
that the triangle symbol would supplement rather than supplant the
arrowhead.
In 1968, however, when Secretary Udall adopted the
new Interior seal (designed by Chermayeff and Geismar Associates),
Hartzog seized the opportunity to replace the arrowhead with the
Parkscape symbol. With the buffalo gone from the Interior seal, he
rationalized, the arrowhead with its buffalo was no longer relevant.
Field reaction to this move was nevertheless unenthusiastic, for the
representational arrowhead was far better liked than the abstract
Parkscape symbol.
Nevertheless, boards were made up by Chermayeff &
Geismar showing how the new symbols would look on the various pieces of
clothing, as well as on vehicles and signs.

Design boards made by
Chermayeff & Geismar to illustrate the appearance of the new emblem
on the National Park Service ranger uniform. Two styles were
proposed. NPSA/HFC RG Y55
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On March 3, 1969, Acting Director Edward Hummel sent
a memorandum to all regional directors ordering the removal of the
arrowhead shoulder patch. "In keeping with the Director's desire to act
positively on field suggestions, it has been decided that effective June
1, 1969, Service emblem shoulder and cap patches will not be worn on any
National Park Service garments," he wrote. Before this unpopular
directive could be implemented, Secretary Hickel reinstated the buffalo
seal. Hartzog thereupon reinstated the arrowhead as the official NPS
emblem and continued its use as a patch in a memorandum dated May 15,
1969. Perhaps as a gesture to the few supporters of the Parkscape
symbol, he simultaneously ordered its retention as the official NPS tie
tack.
Since then the arrowhead has continued to be worn on
the uniform and to enjoy strong acceptance among Service employees. [35]
The first patches were filly stitched, creating a
2-dimensional appearance. They were embroidered on a non-sanforized
material and consequently could only be used on coats. Subsequent orders
corrected this problem. As new orders were placed over the years, the
patch slowly evolved into a solid stitched, self edged patch with heavy
top stitching, where the various elements were layered onto the field,
giving an almost 3-dimensional effect. This, in turn, has given way to
the various elements being layered directly onto the base material, thus
substantially reducing the cost. This is the arrowhead most often seen
today. Lion Brothers, Baltimore, Maryland, have been involved with the
development and manufacture of most, it not all of the arrowhead patches
made for the Service.
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